Jeep is planning to capture Indian roads through TATA Motors. Chrysler, one of the famous car makers in United States now wants to expand their markets beyond America. Last year after separated from Daimler, Chrysler tries to make a tie-up with TATA Motors to sell their Jeep Wrangler and other Jeep SUVs to India and thereafter to other Asian markets. Jeep is one of the main brands of Chrysler. In US Hummer is the main competitor of Jeep but in India, Jeep and TATA Motors introduce Wrangler to capture the market of Honda CR-V, Ford Endeavour Thunder +, Mitsubishi Pajero, Mitsubishi Outlander and Toyota Fortuner. If they go ahead with this the expected price of Jeep Wrangler is 2.2-2.5 millions.
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This is very much needed for TATA’s as they will have all kind of product offering in automobile range for different kind of consumers. Jeep will surely boost TATA’s profits, as such kind of suv is in very much need, demand & requirement. Even TATA’s should think of reintroducing the Sierra which will definitely increase the market share for them. As compact SUV market is going to be in high concentration from now. But its really appriciable that TATA is thinking to get Jeep product offerings to our land.
I’m a big fan of Jeep Wrangler and driving wrangler from last 5 years, Driving Wrangler in India Off road AND On road will be a great exprience….